While Shah Rukh tweeted a picture of his animated self in a still from the RA.One PlayStation game on Wednesday, Yash Raj Films (YRF) circulated Ek Tha Tiger's digital look on the same day. SRK posted on Twitter: "Sorry to go on and on about the Sony ps3 game, but I am so taken in by it. Yippeee my own personal video game...though the hair is little pointy."
While some call it a coincidence, others find the move well-timed. "Definitely, there is competition as these are two big films starring two big stars. So, indeed there is a war of sorts," says trade analyst Taran Adarsh. Film critic Amod Mehra agrees. "Though YRF would not like to have a tiff with SRK as he is working with them in their next, but the similar timing certainly raises a doubt."
Other industry experts call it sheer chance. "Neither Shah Rukh nor YRF are so petty as to have planned such a move," says Anupama Chopra. Atul Mohan echoes the same feeling. "SRK is not even in the country to stay updated on Salman's movie. It is nothing but a twist of fate," he says.
